Beacon Market To Inflate With A CAGR Of 22.0% From 2017-2025

Based on the latest market research report authored by Credence Research, “Bluetooth Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Infrastructures, Others)) Market – Growth, Potential Customers and Competitive Landscape, 2017-2025”, Perimeter Beacon market is likely to grow at a CAGR 22.0% from 2017 to 2025.

The whole report comes available at

Market Insights

Mobile and wireless communication technologies have emerged significantly in the last few decades. Progression of advanced cellular communication is estimated to grow far more in the forthcoming years, observing adoption across different application. The retail industry is one such vertical continually working towards improving their consumer experience by implementing newer engagement models. Some of them are eye-catching LED billboards, interactive billboards, and facial analytics/identification. This makes the retail industry extremely promising for customer engagement technologies like BTLE Beacon. Marketing Beacon is one of the many wireless communication techniques developed lately using which the retail businesses (sellers) can come in contact with their shoppers.

The BTLE Beacon market has experienced major growth since its first launch in the year 2013. Perimeter Beacon comes with Bluetooth low energy (BLE) and has been demonstrated to be a very easy one-way communication channel. BLE Beacons are available for both open source and closed source platform thus, can be used for a number of applications. Further, the installing and operation cost of Proximity Beacon is very reasonably priced making it a lasting solution for the retail businesses, therefor maximizing brand promotion. Companies are willingly embracing this new technique for engaging their clientele. What’s more, BLE Beacon finds its application in public areas such as airports, automatic parking systems, navigation inside the buildings and others to lead the people by offering important information right to their smartphones.

Smart Beacon Market is segmented based upon platform, end-use, and geography. Based on the platform, BLE Beacon is classified as open source BTLE Beacons and closed source Marketing Beacon. Open source Proximity Beacon are generally applicable for android platform, while the closed source Bluetooth LE Beacon is deployed for IOS operating-system. According to the end-use segmentation, BTLE Beacons are classified for retail, public area, and other applications. The other applications segment consist of indoor navigations and health-related applications.

In the world, United States leads the entire Beacon market. Europe succeeds the North American iBeacon market, in terms of revenue. Asia-Pacific is expected to appear as the fastest boosting market for Proximity Beacon technology as a result of big potential for the retail industry. iBeacon market is supposed to grow considerably in Asia Pacific during the forecast years.

Competitive Insights:

Proximity Beacon market continues to be in its nascent stage, with only a few countries seeing their use. The market includes a huge number of producers, with the majority of them concentrating on developing energy-efficient Perimeter Beacons based on the open source platform. Perimeter Beacon suppliers similar to Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc.,, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and the like are promoting the technology by increasing life cycle of battery and enhancing other technical specification just like operating range. An additional main strategy followed by the market competitors is creating low-cost Bluetooth LE Beacon for small retail segments.

Key Trends

Continue efforts by the retail industry towards far better customer interaction
Improving global sales channel so as to retain and improve the sales
Constant growth in wireless communication as well as the smartphone technology
Pay attention to stretching the application area of Proximity Beacons

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